Marketing | Branding | CommunicationS

Welcome to Yes x yesy
- I’m Yesy.

I’m a communications researcher and strategist. I specialize in crafting impactful brands, designing influential marketing campaigns, and developing effective business strategies.
My approach transcends traditional promotion and venture acceleration; I operate at the nexus of creativity, innovation, and functionality, delivering transformative experiences that resonate deeply and inspire lasting impact.

  • With over 10 years of experience in marketing, branding, and communications, I specialize in building dynamic brands and crafting impactful strategies that drive growth. By combining deep insights into market trends, consumer behavior, and cutting-edge digital techniques, I help businesses stand out and thrive in competitive markets, leveraging my background with top-tier tech companies to deliver innovative, results-driven solutions.

  • My process is built on collaboration and personalization, starting with a deep understanding of your unique business goals and challenges. I then create tailored strategies and innovative solutions, ensuring transparent communication and regular updates throughout, so your project is always aligned with your vision and positioned for success.

  • Ready to elevate your brand and achieve measurable results? Simply reach out for an initial consultation where we’ll explore your goals, discuss tailored solutions, and craft a roadmap for success, ensuring we address your unique business needs from the very start.

MULTIFACETED SKILLS WITH ONE GOAL:

TO CREATE AN ENGAGING CONSUMER EXPERIENCE

Yesenia Romero (Yesy) brings over a decade of diverse communications experience to the table. A tech enthusiast and user experience advocate, Yesy has thrived in her roles at top-tier tech companies, including a global digital transformation services provider, the leading payments services provider, and the world’s most popular search engine. She has excelled in managing marketing, branding, partnerships, community engagement, operations, and events strategies for each company.

Her journey began in events and operations with renowned hospitality brands, where she honed her skills in creating engaging and innovative interactions. Transitioning to major technology brands, she has taken on marketing and public relations roles, ensuring her clients’ products and services resonate with their audiences.

A Central Florida native and proud University of Florida graduate (go Gators!), Yesy now travels and works remotely, bringing her expertise to clients around the world. She holds a Master of Arts in Mass Communications, specializing in digital strategy, which she leverages to expand her capabilities and stand out in the digital market.

When she’s not developing professional skills or crafting captivating campaigns, Yesy enjoys surfing, yoga, dancing, volunteering at her local animal shelter, and exploring new destinations.

this is more than communication:

The name 'Yes by Yesy' embodies my approach to life and work—embracing positivity, creativity, and openness to new possibilities. I find inspiration in both the tangible and the imaginative, seeking beauty across all domains and welcoming diverse ideas. As a lifelong learner and explorer, I thrive in dynamic, ever-changing environments, always eager for new challenges.

With extensive experience in mastering various marketing and branding strategies, I am dedicated to delivering excellence in every project. Should a new medium arise, I collaborate with industry professionals while immersing myself deeply in the subject matter to ensure impeccable results. Transparency is paramount in my client relationships, ensuring you're informed and engaged at every step of our journey together.

I leverage my passion for adventure, authenticity, and innovation to craft compelling narratives and create fresh, engaging experiences for clients and their audiences. I invite you to explore this site, discover my work, and learn more about how I can help you achieve your communication goals.

ABOUT YES X YESY

Services provided:

  • Brand Strategy + Development

    Brand Identity Creation:
    We craft unique, authentic brand identities that resonate with your target audience and set you apart in the marketplace.

    Brand Positioning & Messaging:
    We develop clear and compelling messaging strategies that position your brand for long-term success and connect deeply with consumers.

    Visual Identity & Logo Design:
    We design visually striking logos and cohesive brand aesthetics that reflect your brand’s core values and purpose.

    Market Research & Audience Insights:
    We conduct in-depth research to understand your audience, analyze market trends, and uncover opportunities to ensure your brand’s relevance and growth.

  • Content Strategy Development

    Content Planning & Strategy:
    We develop comprehensive content strategies that align with your business goals, ensuring your content resonates with your audience and drives measurable results.

    Content Calendar Creation:
    We create detailed content calendars that ensure consistent messaging, timely delivery, and a strategic approach to content creation across all channels.

    Target Audience Research & Insights:
    We conduct deep research into your target audience, developing content strategies that speak directly to their pain points, needs, and desires.

  • Content Creation + Optimization

    Blog Writing & Article Creation:
    We produce high-quality, SEO-optimized blog posts and articles that educate, engage, and drive traffic to your website.

    Website Copywriting & Landing Pages:
    We write persuasive website copy and landing pages that convert visitors into customers by clearly communicating your value proposition.

    Video & Multimedia Content:
    We create engaging video, audio, and multimedia content that captures attention and tells your brand story in a dynamic way.

  • Marketing Strategy + Campaigns

    Digital Marketing Strategy:
    We create data-driven digital marketing strategies that elevate your online presence, drive engagement, and maximize ROI.

    Social Media Marketing & Content Strategy:
    We develop engaging content and social media strategies that foster community interaction and build a loyal following across platforms.

    SEO & SEM Optimization:
    We optimize your website and content to increase organic search visibility and drive targeted traffic to your business.

    Email Marketing Campaigns:
    We craft personalized email campaigns that nurture relationships, drive conversions, and keep your audience informed and engaged.

    Paid Advertising (PPC, Social Ads):
    We design and manage effective paid advertising campaigns that generate leads, boost visibility, and increase conversions.

  • Business + Growth Strategy

    Business Strategy Consulting:
    We partner with you to develop comprehensive business strategies that align with your goals, drive growth, and create sustainable success.

    Venture Acceleration & Startup Strategy:
    We provide tailored strategies to help startups scale rapidly, from market entry to funding and beyond.

    Customer Experience & Journey Mapping:
    We design customer experiences that drive engagement, satisfaction, and loyalty, ensuring a seamless journey from start to finish.

    Product/Service Launch Strategy:
    We create detailed go-to-market strategies to successfully launch products or services, maximizing impact and ensuring market adoption.

  • Thought Leadership Strategy Development

    Thought Leadership Positioning:
    We help you establish your brand or personal identity as a recognized thought leader in your industry, positioning you as an authority on key topics.

    Content Strategy for Thought Leadership:
    We create a tailored content strategy that highlights your expertise, builds credibility, and showcases your insights on relevant industry trends and challenges.

    Messaging Framework & Key Themes:
    We develop a clear and compelling messaging framework that guides your thought leadership content and ensures consistency across all platforms.

  • Community Engagement + Partnerships

    Partnership Development & Management:
    We help identify, establish, and manage strategic partnerships that create mutual value and amplify your brand’s reach.

    Influencer & Ambassador Strategy:
    We design influencer and brand ambassador programs that enhance your brand’s visibility and credibility through trusted voices.

    Community Building & Management:
    We build and nurture engaged online communities that foster loyalty, advocacy, and sustained growth for your brand.

    Corporate Social Responsibility (CSR) Strategy:
    We develop and implement CSR strategies that align with your values, drive social impact, and enhance your brand reputation.

  • Communications + Public relations

    Public Relations Strategy:
    We craft strategic PR campaigns that build brand awareness, enhance reputation, and position your business as an industry leader.

    Media Outreach & Press Kits:
    We create compelling press kits and manage media outreach to secure press coverage and generate buzz for your brand.

    Crisis Communications & Reputation Management:
    We provide expert guidance to navigate crises and protect your brand’s reputation through proactive communication strategies.

    Event Strategy & Management:
    We plan and execute impactful events that engage your audience, promote your brand, and drive meaningful connections.