Effective communication is what keeps the planet (and my head) spinning.
Yes, primarily I work in marketing, but did you miss the part where I mentioned I also dabble in communications research? I’m fascinated by the influence that words, gestures, design, and everything else that can convey a message can have. I might go off topic a bit sometimes but in the end, I’m writing here about the human experience as interpreted by a communications nut.
Influencing Brands and Booties
How one Instagram model has influenced masses to transform their bodies with the help of a strategic partnership.
Barkbox: Producing Engagement in and Outside of the Box
As self-described “crazy dog people,” Barkbox understands its market well. The brand’s engagement strategy relies heavily on the same basis that brings subscribers to purchase the subscription in the first place — love and fascination for all things barky, fuzzy-faced, and wet-nosed.
Twitter: Defining Online PR
In the past few years, multiple events, scandals, news stories, etc. have stemmed from a simple tweet; many of which violated Twitter’s Rules. Enter: The warning label.