Influencing Brands and Booties
Lauren Simpson is an Instagram influencer, bodybuilding fitness coach, model and (WBFF) World Bikini Fitness & Fashion Pro World Champion. Many of her posts are regarding all of her trademarks — photos from her many modeling shoots, before and after’s from her coaching clients, and posing practice for her upcoming competitions. One thing that unites all three diversifiers mentioned is her own personal fitness brand that focuses on how anyone can transform their bodies. She showcases her individual methods via videos of strength-building workouts, examples of meals, and her preferred nutritional supplements all the while exuding femininity. These are the posts where she monetizes her influence the most with assistance from brands such as Ryderwear.
Lauren performs a shoulder workout in one of her latest videos while wearing Ryderwear gear.
It almost seems a natural ‘fit’ that a weight-lifting fitness champion would unite with a bodybuilding clothing brand. Think of the likes of Nike or Adidas who practice this type of pairing in the mainstream all the time. The two brands have really boosted each other over time, with Ryderwear creating a Lauren Simpson specific label sold on their website, and Simpson’s clients and followers eating it up. She’s also one of the primary models on the Ryderwear ecommerce site, further establishing the brand’s focus. Of course, this also adds the additional element of authenticity to the Ryderwear brand as they are allowing a known bodybuilder to impact their product offerings.
Lauren models products from her own label on the Ryderwear website.
Lauren established a solid following on Instagram long before becoming a champion or influencer as she published photos of her own fitness journey from 2014 to 2015. Those posts became viral with audiences everywhere begging to know how she managed her transformation, and so Simpson was inspired to take her journey even further launching her own brand, eventually leading her to gold. Read more about Lauren’s story here. As of today, Simpson has 1.6 million followers and boasts likes in the hundreds of thousands — particularly when she posts videos. She encourages followers to reach out regarding their own health goals and asks compelling questions to further add to the thousands of comments that she already receives per post.
This video that Lauren posted on her instagram is well on it’s way to pass 200,000 views!
Simpson’s brand, like that of Ryderwear’s, is all about service for the strength-training focused customer who just wants quality, no gimmicks. A simple look through both of the brand’s Instagram’s will reveal very similar posts and brand-style overall with one goal: transform your body with maximum ease.
Lauren, front and center, while wearing an outfit from her label, with some of the many women she’s helped during their personal fitness journeys.
Ryderwear’s focus for contracting Lauren is likely embedded in the reach she provides. Lauren almost exclusively wears the brands clothing, and a quick scroll through the comments of any given post shows followers raving over the outfits. Simpson has a way of creating organic sentiment and mentions for the products, meanwhile, with each post, the clothing brand stands to triple the possibility of impressions, considering the larger audience Lauren has. I’m positive that the addition of Lauren Simpson to Ryderwear has increased both click-through rates as well as conversions, as Simpson’s clientele follow her routines closely and with meticulous detail in order to achieve their desired results.
Ryderwear and Lauren Simpson Fitness seem to be a successful partnership literally built on the sweat and muscles of their loyal fans. Oh, and Lauren’s too!
