Content Marketing

I developed a comprehensive content campaign strategy for local pet event company, Chase & Papi, showcasing my expertise in crafting creative and goal-oriented content. This project exemplifies my ability to align content creation with client objectives, driving engagement and achieving measurable results. From conceptualization to execution, every aspect of the campaign was meticulously designed to enhance brand visibility and resonate with the target audience.

Originally designed as a free digital download on her website, this cookbook evolved into a versatile resource distributed in printed format at events where Chef Katy engaged directly with her fans. The eBook aimed to provide accessible recipes and culinary tips to Chef Katy's online audience, enhancing her brand's authority in the culinary sphere. Its printed distribution at events not only extended its reach but also strengthened personal connections with fans, fostering a community around Chef Katy's culinary expertise.

Created for a leading cat advocacy non-profit, this attention-grabbing booklet serves as a powerful tool to attract potential donors and educate community members about their essential services. The eBook's goal was to raise awareness about the organization's mission, showcase their impactful initiatives, and inspire support from the community. By providing valuable information in an engaging format, it has effectively strengthened the non-profit's outreach efforts and fostered greater understanding and support among its target audience.

Designed to assist potential customers in understanding its features, this promo video for the FD Mealplanner desktop version showcases the platform’s capabilities and benefits. The goal was to demonstrate how the meal planning tool enhances efficiency and convenience for users, encouraging adoption and subscription among health-conscious individuals and families. By illustrating its intuitive interface and comprehensive features, the video effectively educates and persuades viewers, contributing to increased user engagement and conversion rates.

Created to guide new customers through the FD Mealplanner online ordering application, this tutorial video simplifies the user onboarding process and enhances customer experience. The video's goal was to streamline the ordering journey, ensuring customers can navigate the platform seamlessly to place orders efficiently. By providing clear instructions and demonstrating key functionalities, it empowers users to make informed choices and fosters confidence in using the application. Ultimately, the tutorial video supports customer retention and satisfaction, contributing to improved user adoption and operational efficiency for FD Mealplanner.

Collaborating with eCommerce platform provider Linnworks, I contributed to a whitepaper aimed at guiding retailers in preparing for the next evolution of online shopping. Our goal was to emphasize the importance of creating a seamless and enjoyable customer buying journey. By exploring strategic insights and best practices, the whitepaper equips retailers with actionable strategies to enhance efficiency and customer satisfaction. It serves as a valuable resource to educate industry professionals on adapting to emerging trends and optimizing their eCommerce strategies for sustained growth and competitive advantage.