Social media is an enigma. It’s a storyteller, a connector, a disruptor, a divider, a friend, an enemy and everything in between.
To be a communicator these days is to draft engaging strategies which inspire human behavior and takes advantage of the revolving social media perspective.
Social Media Marketing
What do all of the most successful social media campaigns have in common? A carefully crafted, detailed social media strategy.
* This strategy was created as an assignment for a Social Media Advertising for Conversions course at the University of Florida
STRATEGY
IKEA: Social Media Marketing Plan*
This social media marketing plan for major home furnishings brand, IKEA, was designed with consideration to the 5 Voices System.
The 5 Voices System identifies how best to reach your audience according to their leadership style and communication preferences.
Rich Barton:
LinkedIn Paid Strategy*
This strategy was imagined as an opportunity to improve Zillow CEO, Rich Barton’s, LinkedIn strategy with paid media for brand awareness and consideration as a thought leader.
This strategy was created alongside the board at the Riverview Farmers Market in effort to improve their Giving Tuesday Fundraising plan with paid advertisements. As a non-profit organization, spend and resources were limited, making reaching out objective extra challenging.
RIVERVIEW FARMERS MARKET: GIVING TUESDAY PAID STRATEGY
POSTS & ADS
Below are examples of posts and ads intended for awareness, consideration or conversion for varying target audiences.
Some of these posts and ads were created as part of assignments for a Social Media Advertising for Conversions course at the University of Florida.
Click on the image to view the post.
